The new .mobi domain has launched today, and is specifically designed for delivering content and services to mobile devices .The .mobi domain will act as an indicator of quality, intended to show that the content is optimised for mobile internet devices.

The .mobi domain will increase the profile and reach of any site aiming to get business, visibility or traffic from the internet. With a .mobi domain you will be able to allow anyone with an Internet enabled mobile device to benefit from a visit to your website.

The registration process for the .mobi domain will be split into separate phases, allowing industry bodies, operators and trademark owners to submit their applications prior to the general availability of the domain.

Applications for .mobi domain registrations are just £225+VAT

The timings for the 3 phases are as follows:

Sunrise
Limited Industry Sunrise - May 22nd to May 29th
Trademark Sunrise - June 12th to August 21st


General Registration
Landrush - August 28th to September 10th
Ongoing - from September 14th


In order for you to secure the best chance of registering your chosen .mobi domain names, we are currently accepting Sunrise applications to be submitted to the registry at the point where the phase opens.

Prices for the general registration phase are yet to be defined, for more information and to check eligibility, please visit www.names.co.uk/mobi-domains.html